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Mitigating the risk of coronavirus to UK supply chains

Mitigating the risk of coronavirus to UK supply chains

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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As manufacturers and retailers run down their ‘pre-Brexit’ stockpiles, pressure on warehouse space in the UK may appear to be tempered for the moment – although there can be little doubt that there will be another ‘cliff-edge’ event at the end of the year as the EU-UK trade talks approach Boris’ deadline.

Meanwhile, however, there is a new and very real risk to supply chains from the growing threat of the Coronavirus.

With the virus having become an epidemic during, and perhaps partly because of, the Chinese New Year break, it is too early to quantify likely impacts on production, but ‘not good’ seems a reasonable assessment.

The automotive industry, with its tight Just-In-Time operations, is naturally the bell-weather: Hyundai temporarily closed South Korean plants because of a shortage of wiring harnesses, Fiat Chrysler reported that ‘one European plant is two weeks from closure’ because of shutdowns at one critical supplier (and potentially three others), while Ford was airlifting parts out of China while it still can. Regarding UK manufacturers, there are similar reports related to Jaguar Land Rover (parts couriered out in suitcases!) and JCB too.

Other sectors feeling an early impact include pharmaceuticals, where China supplies many drug precursors, fashion, where production for the Autumn season should be ramping up right now, and almost any industry dependent upon electronic components. There are already concerns over goods for the Christmas 2020 market. While some firms had coincidentally built up stocks against the usual Chinese New Year shut-down, this can only be a short-term relief.

Production isn’t the only issue – shipping will also be affected. There are reports of backlogs building on the Yangtze River, airfreight out of China is well down, and ship operators may be unwilling to visit Chinese ports – the prospect of a viral outbreak on a large but minimally manned container vessel on the high seas is not a happy one. If vessels are avoiding China that also reduces service to intermediate ports such as Singapore. Meanwhile empty containers are stranded in the wrong locations.

Industry will be doing what it can to mitigate the risks of disruption. Obviously it is too late to start stockpiling Chinese goods but businesses will be loading orders on to alternative suppliers – particularly where these suppliers are in other Far Eastern countries that could be at risk from the virus, although with the disease now established in Northern Italy, even sources closer to home cannot be considered secure.

Companies may also be bringing forward orders, even from suppliers in currently unaffected areas, before global prices rise. Conversely, buyers of goods whose price is largely determined by metal and other markets may see opportunities to exploit depressed commodity prices.

This will undoubtedly lead to stockpiling but there are other effects that will increase demand for warehouse space in the UK. A manufacturer whose production is slowed or halted by the absence of perhaps just a single component still has all the other parts coming in – indeed, many of these may already be on the high seas. The supply tap can’t be turned off instantly and these materials will have to be stored, either as they are or as semi-finished goods for completion when normal service is resumed.

Component and finished goods suppliers in this country also will prefer to maintain some level of production rather than shut down, even if their customers here or abroad can’t or won’t take delivery. These goods too will need to be stored and, for parts in shortage or for high-end finished goods, security of storage will also be an issue.

The course of these events is impossible to predict. But for many businesses there is a real likelihood that stocks will build up at some point in their supply chains, and it is only sensible to start scoping out contingency arrangements.


Steve Purvis, Operations Director at Bis Henderson Space

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