Analysis
The evolution of the Ikea experience: What’s next?
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2020/02/ANDY_HALLIWELL-SMALL-e1581938990899-895x540.jpg?lossy=1&strip=1&webp=1)
With the news last week that Ikea is to shut its first big UK outlet in Coventry, we can take this as a sign that the Swedish furniture retailer – the world’s largest – needs to accelerate the evolution of its customer experience.
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