Online clothing and footwear retailer, N Brown, has announced that Sarah Welsh will be joining the company in the newly created role of retail CEO.
Welsh will start on Monday 30 March 2020 and will report directly to group CEO, Steve Johnson.
She will be responsible for all aspects of product including buying, merchandising, design, fit, trading, sourcing and partnerships, supporting the execution of N Brown’s retail-led strategy to deliver “profitable, digital growth”.
The retailer said she brings over 25 years of retail and brand experience and joins the business from Oasis.
Johnson said: “Sarah joins N Brown at an exciting time as we continue with our strategy to deliver sustainable, profitable growth. She brings a wealth of relevant experience, not least in building strong and empowered teams to develop brand propositions.
“Her experience will be important in further improving and developing our product offering to continue making our customers look and feel amazing.”
Welsh added: “I am incredibly excited to join Steve and the N Brown team in the spring.
“I look forward to strengthening their vision of ‘democratising fashion’ by enhancing the product proposition for customers who feel underrepresented and underserved, across their compelling brand portfolio.”