Very reports a 6.1% increase in revenues in the festive period

Online retailer Very has reported a 6.1% increase in revenues during the seven weeks to 27 December.

The brand, which is operated by The Very Group, also reported sales growth across all four product categories, which included a 9.6% increase in sportswear, 5.7% increase in electricals, 1.4% increase in homeware and 2.9% in other categories.  

Total revenue, which includes financial services income also increased by 3.4% year-on-year.

The retailer also reported a 14.4% increase in website visits to 92.5m with sales completed from the Very app also up by 32.3%.

Henry Birch, group CEO at the Very Group said: “Our team worked tirelessly to give our four million customers an amazing Black Friday and Christmas. Following relatively subdued autumn across the sector, I’m delighted with Very.co.uk’s strong retail sales growth during the hugely competitive festive period.

“More than at any other time, our customers value being able to spread the cost on the brands they love at Christmas. This year we laid on the best and most relevant deals, made them easier to find than ever before through personalised experiences, and offered even greater flexibility for when and how they were delivered.”

He added: “We’ll continue this momentum in 2020 as The Very Group, with our rebrand the latest milestone in our company’s long history. We’ll continue to build the best possible place to work and, through data and technology-led innovation, help even more customers say yes when it really matters.”

Earlier this week, the parent company of Very.co.uk and Littlewoods officially rebranded as The Very Group. 

The rebrand follows the company’s 10-year anniversary of Very.co.uk, which is now worth £1.5bn with three million active users.