Contrary to the doom and gloom that the media projects, we still live in the best time. There are just too many aspects of society that can make our world interesting. Particularly, this is an exciting time for the retail sector.
Consider how robust the state of menswear has become in this time and age. This year, expect more trends in men’s fashion to emerge and take the whole world by storm. It’s apparent how the world of menswear has completely changed and how the gentlemen have become receptive to style and fashion now more than ever.
As far as menswear is concerned, men are now living at the right time, in a better place. That said, here’s what you need to know and what to expect with the state of menswear this 2020.
Men’s clothing market
According to market researchers Mintel, the UK clothing market for men is now worth £15bn a year. The same research suggests a possible growth of 11% in the next three years. On a global scale, the market is predicted to grow by 14%, after already having spent over £300bn on menswear.
All of these data and statistics show that the growth pattern of menswear is outperforming the womenswear market.
Reasons for market growth
Given the facts and figures mentioned above, there must be some good reasons for the menswear market to thrive. Here are some of them, according to experts:
Style education: Men have now become educated when it comes to style and fashion. This is brought by the power of media—be it print or digital, from magazines to social media channels.
General acceptability: There is also general acceptability among men to pursue an interest in clothing wherein the grooming world has stressed the importance of taking care of one’s self, no matter the gender.
A vast array of choices: There’s a variety of clothing options that men can choose from. Men have a wide selection of colours, patterns, designs, a mix of the tailored and the technical, and all other considerations that come with menswear.
Influence of street and sportswear
Another notable influence springs from the street and sportswear. With the general acceptability and inclination to both, designers and brands have made menswear more urban, approachable, and comfortable.
Over time, dress codes have softened drastically for men. For this reason, it makes sense for men now to invest in clothing—even to spruce up style and fashion.
The focus on quality
Another reason for menswear to take the spotlight is the utmost focus on quality along with affordability. In fact, studies show that 70% of men say that quality is vital in their clothing choice, as compared to 64% of women.
Apart from quality, the market has pushed the ever-growing breadth of ideas further to meet any interests or tastes—from functional to fanciful, flash to sober, or comfortable to complex. All these make up the dominant trends in menswear these days.
Rise of online retailers
All these trends in menswear can be attributed to the rise of online retailers. Gone are the days when men were hesitant to visit brick-and-mortar stores to shop around for clothes.
Today, men can simply search online, and they are instantly presented with a lot of options at their disposal. E-commerce businesses alongside big-name brands have sprouted in the digital realm to cater to the growing interests and needs of men towards clothing.
All the valuable information outlined above do paint a rosy picture of how thriving and successful the menswear market is. This year, expect more choices, styles, and designs in the clothing department for men.
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