As director, Penney will take direct management responsibility for all aspects of the Bathstore business, including the concession roll out into Homebase, and digital offerings.
Having started his career as a supply chain analyst with B&Q, Penney arrives at Bathstore with 13 years of senior retail experience behind him, most recently he was group category director of Kitchens at Kingfisher.
Ian Penney, said: “I’m proud to be leading the experienced and knowledgeable Bathstore team at this hugely important milestone in the history of the brand. We’ve got a really exciting opportunity to reinvigorate Bathstore as we continue to run standalone stores and start to introduce concessions into Homebase.”
Damian McGloughlin, CEO of Homebase, said: “We are delighted to welcome Ian into Homebase as director of Bathstore. Ian’s leadership qualities and experience of delivering a customer-first approach will be instrumental to the business as we look to strengthen our showroom offer to customers.”
The home improvement brand has also signed concession agreements with AHF Furniture and Carpets, Denby, and Bedeck.