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Amazon’s Deliveroo deal could face CMA investigation

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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The Competition and Markets Authority (CMA) has put Amazon’s Deliveroo deal on hold as the regulator said it believed it could “result in Amazon and Deliveroo ceasing to be distinct”.

In May, Amazon led a $575m (£450m) investment round in the food delivery app raising a $1.53bn (£1.2bn) total.

The CMA has issued an initial enforcement order while it decides whether to launch a full investigation.

At the time of the investment drive, Will Shu, founder and CEO of Deliveroo, said: “This new investment will help Deliveroo to grow and to offer customers even more choice, tailored to their personal tastes, offer restaurants greater opportunities to grow and expand their businesses, and to create more flexible, well-paid work for riders.

“Amazon has been an inspiration to me personally and to the company, and we look forward to working with such a customer-obsessed organisation. This is great news for the tech and restaurant sectors, and it will help to create jobs in all of the countries in which we operate.”

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