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CoronavirusHigh StreetNews

Footfall surges for second week thanks to Black Friday

Footfall on Black Friday increased by 8.7%, helping to mark the first time since late August that the figures have increased in two consecutive weeks, according to the latest data from Springboard.

The data shows that footfall in the UK rose by 4.8% across all retail destinations last week, which followed directly on from a rise of 5.9% in the week before. 

The areas that saw the greatest increases from the previous week were in UK high streets and retail parks which rose by 6.6% and 4.9% respectively, with footfall only rising by 1% in shopping centres.  

Despite the increase in footfall from the week before, it remains 56.9% below the 2019 level across all UK destinations, with results showing that Wales and Northern Ireland recorded the smallest annual declines of -32.7% and -33.8%. 

However, Springboard has now predicted that the commencement of the lockdown in Northern Ireland on Friday will “inevitably drag its footfall down significantly over the forthcoming two weeks”.  

Diane Wehrle insights director at Springboard said: “Footfall activity in UK retail destinations last week was clearly influenced by Black Friday, despite severe Covid restrictions across the majority of the UK which rendered it even more online focussed than in previous years.  

“For the first time since the last week of the Eat Out to Help Out scheme and the bank holiday in late August, footfall in UK retail destinations rose for the second consecutive week from the week before.  In addition, the increase in footfall on Friday was nearly double the average increase over the previous five days.”

She added: “Footfall in high streets and retail parks across the UK rose more than in shopping centres, but the UK wide result for shopping centres was severely impacted on by the shift of a number of areas in Scotland into Tier 4.  

“In contrast, in England despite the lockdown, footfall rose in shopping centres by nearly as much as in high streets by more than in retail parks. In Northern Ireland there were significant increases in footfall on each day in the run up to lockdown which started on Friday.

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