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Online clothing retailer Boohoo has launched its first dedicated recycled fashion range.
Made using recycled polyester, the fabric is created from plastic that has been directed away from landfill and repurposed to produce new yarn.
Boohoo said the aim of the collection “was to not to compromise on style”, and to bring “key pieces that you would not even realise are made from recycled material”.
Featuring 34 fashion pieces, the collection is made using 95% recycled polyester and 5% elastin. The collection is made using environmentally friendly and non-toxic fabric dyes and ink, free of harmful chemicals. The summer range includes co-ord sets, going out dresses, bodysuits, flares and crop tops in sizes 6-24 and prices range from £8–£25.
Boohoo added it will be continually adding new collections as the business work towards offering the customer “a wider range of sustainable fashion options”.
Carol Kane, Boohoo group founder, said: “We are consistently listening to our customers and have been working on developing a recycled offering for some time. Boohoo acknowledges its responsibility to be a sustainable business and ‘For the Future’ fashion range is the next step in that journey.”
