Online & Digital

The Hut Group acquires natural haircare brand Christophe Robin

The Hut Group (THG), has acquired the luxury natural haircare brand Christophe Robin.

Established in Paris in 1999 by its namesake, celebrity colourist Christophe Robin, the brand aims to “emphasise a women’s natural beauty” by maintaining scalp health, nourishing hair and protecting colour. THG said the brand sits within an “established and fast growing” segment of the beauty industry and has seen its sales increase by over 40% for each of the last two years.

With more than 70 products across 10 product ranges, Christophe Robin is stocked in multiple countries including the UK, US, Europe and Asia through notable retailers such as Sephora and Space NK. The brand is also available direct to customers online through and THG-owned

THG said the acquisition represents a further strategic investment in its international Beauty offering. THG is Europe’s largest online retailer of premium beauty products – including MAC, Bobbi Brown, Estée Lauder and Lancôme – through, and also owns a host of luxury beauty brands including ESPA, Mio Skincare, Mama Mio, Grow Gorgeous, Illamasqua and Ameliorate.

Matthew Moulding, CEO of THG, said: “Christophe Robin products are a perfect addition to THG’s portfolio of brands, with a strong ethos and positioning within the haircare market.

“We will leverage our world-class e-commerce platform, THG Ingenuity, and our global marketing structure to take the brand to new customers across the world. Natural beauty products are continuing to take the industry by storm and combined with the brand’s expertise in luxury haircare, this is an exciting time for us to invest in the brand, product development and people, to deliver the next stage of growth.”

Christophe Robin, founder, added: “Together with my CEO and partner Géraldine Hieronimus, we are proud of growing the Christophe Robin brand by an average of over 40% over the last three years and exporting our unique natural luxury French hair care products to more than 35 countries.

“I am excited to see my brand continue its adventure going forward with The Hut Group. I am looking forward to seeing Christophe Robin continue to innovate and grow with The Hut Group’s strong distribution resources.”

The Hut Group were advised by DLA Piper, Deloitte and EY. Michel Dyens and Co. acted as exclusive financial advisor to Christophe Robin. Christophe Robin’s salon, located 16 rue Bachaumont in Paris, remains independent and is not included in the acquisition.

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