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The Rolling Stones to launch Selfridges pop-up

Iconic UK rock band The Rolling Stones have announced they will launch a pop-up shopping experience in Selfridges stores across the UK.

The store will be open from 14 May to 3 June and will sell new merchandise as the band’s No Filter tour reaches Britain on 22 May.

The temporary boutique will feature new clothing and accessories, including exclusive collaborations and one-of-a-kind pieces.

Shoppers will also get the chance to have a first look at the band’s vinyl only box set. They will be able to watch the Havana Moon concert in-store and see a display of hand-picked stage outfits, worn by Mick Jagger from the 1970s onwards.

The Rolling Stones will be bringing their European No Filter tour to the UK with its first date in London on 22 May. They will conclude the UK leg in London on 19 June.

Mat Vlasic, head of Bravado, the merchandise company which helped design the shop, told the Evening Standard: “Both the Stones and Selfridges are synonymous with shaping British culture and it has been an honour for Bravado to curate this unique and innovative immersive experience for their fans.

“We have created a dynamic retail space within Selfridges, filled with unique and bespoke items that fans will want to experience for themselves.”

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