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Ocado announces partnership with Swedish retailer ICA

Online supermarket Ocado has announced a partnership with Swedish grocery retailer ICA to allow use of Ocado’s smart platform services.

The announcement saw shares in the online supermarket raise by 5%, and will see Ocado provide solutions for ICA’s online grocery service, including a new website supported by Ocado’s online shop and the creation of an automated warehouse for ecommerce.

Luke Jensen, CEO at Ocado said: “We are excited and proud to be partnering with another of Europe’s leading grocery retailers. ICA has a strong track record of growth and innovation and our Smart Platform will give the ICA-retailers the opportunity to provide their customers with new levels of service, convenience and value.

“Our flexible, scalable and modular solution is uniquely positioned to address a fresh set of challenges and allow ICA deliver its ambitions for online.”

ICA has a market share of 36% in Sweden with 1,300 stores.

Per Stromberg, CEO at ICA, added: “We are now laying the foundation for the next generation ecommerce offering, and we are putting an important piece of the puzzle in place to realise our digital ambitions for all of ICA Group.

“Today we have the industry’s most efficient processes for physical shopping, and through this agreement we can create the most efficient solutions also for ecommerce.”

The announcement comes just months after the British online supermarket secured deals with Groupe Casino in France and Sobeys in Canada.

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