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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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The Office for National Statistics (ONS) has announced a “slowdown” in retail growth for the whole of 2018 which it said increased by 2.7% in the quantity bought, 2% less than the peak of 4.7% experienced in 2016.

For the three months to December 2018 estimates in quantity bought declined across all main sectors except fuel, decreasing by 0.2%. When compared with the previous month, the quantity bought last December decreased by 0.9%, as all sectors except food stores and fuel stores declined on the month.

Retail spend for the December period increased by 3.7% in comparison with the same period in 2017, whilst the most recent three months saw a 4.1% increase on the same three months last year.

Online retail across the same period accounted for 20% of total retailing, with an overall growth of 14% when compared with the same month a year earlier. Weekly online spending across the period reached almost £2bn.

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