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ONS reports retail growth ‘slowdown’

ONS reports retail growth ‘slowdown’

On this episode we're joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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The Office for National Statistics (ONS) has announced a “slowdown” in retail growth for the whole of 2018 which it said increased by 2.7% in the quantity bought, 2% less than the peak of 4.7% experienced in 2016.

For the three months to December 2018 estimates in quantity bought declined across all main sectors except fuel, decreasing by 0.2%. When compared with the previous month, the quantity bought last December decreased by 0.9%, as all sectors except food stores and fuel stores declined on the month.

Retail spend for the December period increased by 3.7% in comparison with the same period in 2017, whilst the most recent three months saw a 4.1% increase on the same three months last year.

Online retail across the same period accounted for 20% of total retailing, with an overall growth of 14% when compared with the same month a year earlier. Weekly online spending across the period reached almost £2bn.

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