A London cake shop, Ohlala, is selling tampon-shaped macarons in support of Bloody Good Period, a charity which supplies free sanitary products to those who cannot afford them.
For every box of eight sold (priced at £24.50), Ohlala will donate £10, enough to supply a month of free sanitation products to an individual.
The macarons themselves have ‘blood’ made from raspberry or rose buttercream, white almond shells are used for the tampon itself. Attached to each macaron is an edible blue raspberry string.
In a statement Meredith O’Shaughnessy, Ohlala founder, said: “Period poverty is bloody disgrace, it’s truly shameful that one in 10 women in the UK can’t afford sanitary protection each month.
“Ohlala is about supporting women through all stages of their lives and we are delighted to create a fun and engaging way that everyone can contribute to the brilliant work that Bloody Good Period does, whilst reducing the stigma of periods for everyone.”
Period poverty affects one in 10 women in the UK alone, with the proceeds from the macarons going towards tampons for women with low income, asylum seekers and refugees.
Gabby Edlin founder of Bloody Good Period said: “Ohlala has created the ultimate feminist macaron. It is a bold, tongue-in-cheek project, bringing together an absolute female essential with something that is frivolous, fabulous and frankly couldn’t be less essential.
“Most importantly, it’s raising awareness of the real issues surrounding period poverty and giving consumers a fun and easy way to help contribute to the cause.”
Bloody Good Period supplies over 1,000 people each month with menstrual supplies and toiletries which can cost up to £20 per cycle.