Why shoppers are holding on to smartphones and laptops for longer than ever

In the golden era of technology, gadgets have become increasingly consumable as shoppers now upgrade to the latest models and versions well before there is any technical need to do so. Despite the latest designer smartphone brands continuing to seemingly fly off the shelves, recent studies suggest that the average replacement cycle is in fact projected to slow down globally from 28 months currently recorded in 2018, to 34 months by 2020.

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