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Sainsbury’s goes ‘head-to-head’ with Holland & Barrett with new wellness range

Sainsbury’s will be strengthening its wellness and sports nutrition offer in a move that will see the retailer go head to head with the likes of Holland & Barrett and Planet Organic.

With the UK’s wellness market set to reach £12.4bn by 2020, the supermarket giant said it will double its wellness offering to over 1,000 products, including specialist and exclusive brands. It added that the enhanced offer means “we’re confident that health-conscious customers won’t need to shop anywhere else.”

Sainsbury’s will unveil the dedicated wellness hubs in seven supermarkets, including Selly Oak, Newbury Park, Watchmoor Park, Coldhams Lane and St Clares which will launch in November 2018, with Cheadle and Lee Green following in January 2019. If successful, the format will be rolled out to more stores next year.

Paul Mills-Hicks, food commercial director, said: “Wellness and sports nutrition are areas that are becoming increasingly popular with our customers. To make sure they can find everything they need quickly and easily, we’ve doubled our range, introducing specialist and premium brands that customers won’t find in any other stores.”

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