Sportswear retailer JD Sports has brought together an “unparalleled line-up of global talent” as part of its 2018 Christmas campaign.
A 40s-style Christmas commercial will make its debut on Friday 9 November, during Emmerdale, and will be rolled out across Channel 4, E4, ITV, Sky Sports and BT Sports.
The campaign includes the faces of boxing icon, Anthony Joshua, Manchester United football player, Jesse Lingard and US artist and actor, Jaden Smith. They’re joined by TV and radio host Maya Jama, global music artists Anne Marie and Ella Eyre, grime star Bugzy Malone and singer/presenter HRVY.
The ad will also air in France, Holland, Spain, Italy and Ireland and will also be screened in cinemas in Malaysia and Singapore. Campaign imagery will feature in JD stores and on outdoor media across 13 countries.
It will be supported across both JD’s and many of the stars’ social media platforms, and images from the campaign and the ad itself will appear on JD’s Facebook, Twitter and Instagram, which passed a million followers this week (8 November).
Group marketing director, Stephen White, said: “We chose the line-up because they are aspirational and influential to our audience and provide a huge reach across social media platforms. The campaign and the icons who appear in it echo JD’s global market leading position.”