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How can ecommerce brands make the most of the sharing economy?

Not so long ago, the idea of renting out our homes to strangers, leasing clothing from brands or even sharing taxis with fellow commuters would have been anathema to many.  But today, thanks to the emergence of the sharing economy and the brands that have come to define this trend, such as Uber and Airbnb, these transactions are now broadly considered the norm.

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