Tesco launches new discount brand ‘Jack’s’

Tesco has officially launched its new discount brand ‘Jack’s’ inspired by and named after Tesco founder, Jack Cohen.

The launch of Jack’s is part of Tesco’s centenary celebrations which will see the business mark 100 years of delivering “great value to British shoppers”.

Over the next six months Tesco will launch 10-15 Jack’s stores in the UK. The first two stores will open on 20 September in Chatteris, Cambridgeshire and Immingham, Lincolnshire, on sites which make use of excess Tesco space. The stores to follow will include a mix of entirely new sites, sites adjacent to existing Tesco stores, and a small number of converted Tesco stores.

Tesco said the brand will “proudly support Britain’s food producing communities” with eight out of 10 food and drink products at Jack’s grown, reared or made in Britain. Stores will also stock a unique own brand range, also named Jack’s.

In addition to its own brand, Jack’s will stock some familiar grocery brands and a range of general merchandise on a “When it’s Gone, It’s Gone” basis. Jack’s will operate a low-cost business model that is designed to keep costs low and prices down.

Dave Lewis, Tesco group chief executive, said: “Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now. It’s fitting that today, we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name: Jack’s. Great tasting food at the lowest possible prices with eight out of 10 products grown, reared or made in Britain.”