Online fashion retailer Boohoo has appointed current Primark COO John Lyttle to become its new CEO with effect from 15 March 2019.\r\n\r\nAccording to the group Lyttle\u2019s appointment is a \u201ckey constituent\u201d of the group's positioning for its next stage of growth and will be accompanied by a number of changes to the existing main board roles.\r\n\r\nMahmud Kamani, who is currently joint CEO, will become group executive chairman of the company with effect from 15 March 2019. According to the group Kamani\u2019s focus and responsibilities will \u201cevolve more towards the long-term strategic direction\u201d for the Boohoo group and away from the day to day running of the business.\r\n\r\nCarol Kane, currently joint chief executive, will continue to remain on the main board in an executive role and will assume the title of group co-founder and executive director effective 15 March 2019.\r\n\r\nKamani and Kane said: "We are thrilled to have secured a candidate of John's calibre as our CEO. We have got to know John over a number of years and are convinced he has the necessary skills to complement what we already have and take the group on to its next stage of growth. Both of us remain totally committed to the business and will ensure a measured and careful handover.\u201d\r\n\r\nCommenting on his appointment John Lyttle, CEO-designate of Boohoo Group, said: "I have known Mahmud and Carol for a number of years and have watched the growth of the boohoo group with admiration. I am hugely excited to be joining the Group at this key stage of its growth and capitalising on what is a global opportunity."