Despite the drop, analysts described footfall levels as “better than expected” as the pace of year-on-year footfall decline slowed in August. Ipsos said this might be down to the success of ‘Back to School’ deals and shoppers or a “silly season”.
Regionally, south west England and Wales suffered the sharpest decline with footfall down 9.3% compared with the same month last year. The Midlands saw the second largest drop, down by 5.2%, while Scotland and Northern Ireland, northern England and London and the south east saw declines of 2.7%, 2.5% and 2.4% respectively.
Compared with the previous month of July, footfall was up by 0.9% overall.
London and the south east and northern England were the only regions to see higher levels of footfall, recording figures of 3.2% and 2.3% respectively. Footfall was down by 1.8% in the Midlands, 3.1% in Scotland and Northern Ireland and 4.3% in south west England and Wales.
For September, Ipsos predicts that footfall will decline by 4.4% when compared with August.