Superdrug launches in-store Botox and filler service

High street health and beauty store Superdrug has launched an in-store Botox and fillers service at its flagship on the Strand in London.

It is the first high street store to offer such a service and the scheme launched in conjunction with its Skin Renew Service. The service was established in response to a survey of 10,000 Superdrug customers which found they wanted anti-wrinkle and skin rejuvenation services on the high street.

Customers have to complete a telephone consultation and medical questionnaire to see if they are eligible for the procedures. When that is completed, a qualified nurse will carry it out in a private consultation room. Prices start at £99, available to anyone over the age of 25. If successful, it will be rolled out nationwide.

Superdrug already tried to break into the cosmetic surgery market in 2007 offering injectables by a third party. Boots also tried offering a similar service in 2002 but it was withdrawn.

Caris Newson, a Superdrug spokeswoman, said: “This is the first time that we’re launching our own service with our highly qualified Superdrug nurse practitioners. We’re launching this service in response to customer demand for anti-wrinkle and skin rejuvenation treatments.

“People are telling us they want the reassurance that treatments will be given by nurse practitioners trained to the highest standards.”