Basket or bounce: How can fashion retailers use content to avoid basket abandonment?

British consumers spend over £16.2bn annually online on clothing, accessories and footwear, making fashion and apparel one of the most lucrative ecommerce verticals. Growing rapidly, this vertical is predicted to make up 28.8% of total UK online spend by 2020 – yet despite this encouraging trajectory, basket abandonment remains a persistent issue for the sector.

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