Sanpower to introduce Chinese brands to Europe through House of Fraser

Sanpower Group has announced a new supply chain programme to introduce premium Chinese brands to the UK, Europe and rest of the world through House of Fraser.

Launched at the first Sanpower Global Supplier Conference in Nanjing, China on 10 April, the global supply chain management platform aims to spur local premium brands and products to expand into new markets. The initiative supports the Chinese government’s ‘Belt and Road’ vision, which is designed to boost trade and stimulate economic growth across Asia and beyond.

Under the programme, the new Sanpower Supply Chain and Branding Management Centre will undertake and manage House of Fraser’s trade orders, increasing the volume of products and shorten product development cycle and delivery.

Kong Jun, Sanpower’s new commerce industry group CEO, said: “This is a great platform for premium Chinese products to reach the UK and further afield across Europe. Chinese manufacturing has transformed in recent years from extensive processing and production into a new era marked by independent designs, proprietary brands and innovation. We are excited to use our tremendous network of resources and cross-border retail expertise to bring the best of Chinese retail to the UK market in a way that brings great value to customers and brands alike.”

Simon Pickering, House of Fraser’s UK global product sourcing director, added: “The traditional image associated with Made in China is changing. Increasing numbers of high-quality Chinese products are becoming popular with British and European consumers. Once these products enter House of Fraser’s sales channel, they will be able to access Europe and the greater global market, given quality and credit endorsement from House of Fraser. Furthermore, consolidating our global supply network through made-in-China products and Chinese brands will support House of Fraser in further boosting sales and competitiveness.”