Davies is currently CEO of Tesco’s UK and Irish business, but will step down at the end of April following its merger with Booker. He succeeds Archie Norman, who is leaving after over four years in the role.
The company has also promoted Dominic Jordan, its retail operations director, to CEO with immediate effect. Jordan, who joined Hobbycraft in 2012 and previously worked at Pets at Home for 12 years as retail operations director. He succeeds John Colley who left the business last year.
Norman said: “Matt is a highly regarded and successful retailer who has worked with some of the UK’s best known retail brands. I wish him every success and know that he and Dominic will have a great impact on the continuing future growth of the business with the benefit of the major operational programme we have just completed.”
Jordan said: “I am excited to become Hobbycraft’s CEO to lead a business that I know to have such an exceptional team and incredible range of products. I look forward to working with them to drive further growth and build our customer experience in-store or online.”
Davies added: “This is a unique business that I have followed for many years. I look forward to working with Dominic again and to working with the team to build on its success to make Hobbycraft an even greater place for crafters and enthusiasts alike.”