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Google and JD.com partner to create ‘frictionless shopping’

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On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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Search giant Google and online retailer JD.com have announced a partnership to create “frictionless shopping” experiences.

Google, which invested $550m in cash, and JD.com will offer what they are calling “the next generation of retail solutions”, exploring “helpful, personalised and frictionless shopping experiences”.

Both companies will work on strategic initiatives, including point development of retail solutions in regions such as Southeast Asia, the US and Europe.

News of the partnership comes as JD.com also announced plans to invest in its own aircraft fleet with Amazon.

Philipp Schindler, chief business officer at Google, said: “We are excited to partner with JD.com and explore new solutions for retail ecosystems around the world to enable helpful, personalised and frictionless shopping experiences that give consumers the power to shop wherever and however they want.”

Jianwen Liao, JD.com’s chief strategy officer, added: “This partnership with Google opens up a broad range of possibilities to offer a superior retail experience to consumers throughout the world.”

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