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Sainsbury’s promotes Clodagh Moriarty to new digital role

Sainsbury’s has promoted Clodagh Moriarty to its operating board as group chief digital officer with immediate effect.

Moriarty will create and lead the supermarkets giant’s digital strategy and will be tasked with  ensuring customers experience an integrated and seamless digital experience across Sainsbury’s, Argos, Sainsbury’s Bank and Nectar.

Moriarty has been at Sainsbury’s for eight years, most recently as director of online, running Sainsbury’s online groceries business.

During her time in the role she has been involved in growing online sales and profitability and driving customer innovation. Moriarty was behind introducing same-day grocery delivery and one-hour grocery delivery in Chop Chop and SmartShop apps, which lets customers scan products themselves as they shop in stores.

Group chief executive, Mike Coupe, said: “The creation of the new group chief digital officer role demonstrates the importance we place in giving customers outstanding and seamless digital shopping experiences. Investment in this area is vital to our future success and I am confident that Clodagh has the expertise and leadership we need in this area.”

Moriarty added: “It’s a really exciting time to be working in retail and digital innovation is key to making our customers’ shopping experiences easier. I am supported by talented colleagues across the Group and see lots of opportunities to build on our existing platforms. I am delighted to be joining the Operating Board at such a pivotal time for our company.”

The news comes as Sainsbury’s is preparing for its £12bn merger with Asda that will see it leapfrog Tesco as the grocery market leader with a 31% share.

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