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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Technology giant Apple has posted a record-breaking £14.1bn in net profit for the three months ending December 30  2017.

The world’s most valuable company also posted a 13% increase in revenue to £62.07bn for the same period.

This comes despite a decrease of 1% in the number of iPhones sold during the Christmas period down to 77.3m, well below analysts estimates. Yet the higher price of the latest iPhone X is to believed to be the cause for the increase in revenue despite lower volumes. Apple also said that the sales period was a week shorter than the previous year.

Tim Cook, Apple CEO, said: We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup. iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.

“We’ve also achieved a significant milestone with our active installed base of devices reaching 1.3 billion in January. That’s an increase of 30% in just two years, which is a testament to the popularity of our products and the loyalty and satisfaction of our customers.”

Following the announcement Apple issued a sales forecast for coming months, which is slightly weaker than has been forecasted by analysts.

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