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Department StoresOnline & Digital

BHS.com continues online revival with sales increase

BHS.com, the online-only reincarnation of collapsed department store chain BHS, has seen a 43% increase in sales for the final quarter of 2017.

The increase was boosted by strong performances in its home accessories, lighting and women’s sleepwear divisions, which saw sales increase by 43%, 57% and 107% respectively.

The original BHS chain collapsed in April 2016, just over a year after Retail Acquisitions, headed by Dominic Chappell, acquired it from Sir Philip Green’s Arcadia Group for £1.

The Al Mana Group of Qatar, a conglomerate operating 55 companies in eight countries expanding automotive distribution, real estate and retail, later acquired the brand, the website and the international franchise business of BHS while it was under administration and relaunched as a startup in September 2016.

Managing director Kevan Mallinder said: “As a startup, we are delighted that our sales continue to grow quickly. We believe the combination of three things were key to this growth: great new products; making it easier for people to find these on our website; launching our first ad campaign to tell the British public that we’re here.

“Our size continues to be a real strength in this challenging retail market, as we can act very quickly in responding to the changing demands and tastes of our customers.”

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