Influencer
This coverage explores how influencers shape the UK retail and consumer landscape, with reporting on brand collaborations, campaign strategies, regulatory issues, and market impact. Designed for retail executives, marketers, and brand managers assessing influencer partnerships, consumer engagement, and the effectiveness of social-driven retail strategies.
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Jan- 2025 -7 JanuaryComment
Strategic market entry: when to follow and when to challenge
The decision of how to enter a new market represents one of the most critical strategic choices a retailer can make. While conventional wisdom often suggests avoiding direct competition with established market leaders, the reality is more nuanced. Success depends on carefully analysing market conditions and choosing an approach that…
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Dec- 2024 -9 DecemberNews
J. Crew appoints new chief marketing officer
Omnichannel retailer J. Crew has appointed Julia Collier as the new chief marketing officer of the group. Collier was most recently senior vice president of marketing at Skims where she ran brand marketing and creative. She will now start her new role on 6 January 2025. In her new role,…
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Nov- 2024 -15 NovemberFeatures
Ivy Mahale’s journey from consultant to game-changer in influencer marketing
Ivy Mahale, CEO and founder of OpenSponsorship, has certainly had an interesting career trajectory—a leap from the analytical world of consulting to the high-energy realm of sports sponsorship—is as compelling as the athletes she now connects with brands worldwide. OpenSponsorship, her brainchild, has become a bridge between brands and athletes,…
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Oct- 2024 -28 OctoberAdvice
Behind the curtain of retail logistics at DHL Supply Chain
Most consumers think of the shopping experience as the final click online or the moment they walk out of a store with bags in hand. But what happens behind the scenes to ensure that products are on the shelf, or that parcels arrive at our doorsteps on time, is a…
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7 OctoberClothing & Shoes
Footasylum secures £35m funding package for expansion
Footasylum is set to accelerate its growth plans across the UK and beyond after securing a £35m revolving credit facility (RCF) from HSBC UK. Footasylum was acquired by Aurelius, a global alternative investor, in August 2022. Since then, the company has embarked on a strategic store opening and upsizing programme,…
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May- 2024 -13 MayFeatures
The hidden power of retail partnerships
In the retail landscape, collaboration has emerged as a strategic cornerstone for success. From co-branded product launches to joint marketing campaigns and shared retail spaces, partnerships are not just a trend but a transformative force driving innovation and growth. In the UK, retailers are harnessing the power of collaboration to…
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Feb- 2024 -27 FebruaryClothing & Shoes
Asos relaunches influencer programme
Asos has relaunched its Asos Insider influencer programme after the initiative was previously wound down in 2020 due to the pandemic. The online retailer said the programme will allow fashion and style influencers from across Asos to “offer customers inspiration, beauty, fashion, and style advice across social channels”. The reintroduction…
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Nov- 2023 -20 NovemberAdvice
Collaborations in retail: partnering with brands and influencers
Define your collaboration goals Start by identifying your objectives for collaborations. Are you looking to increase brand visibility, drive sales, launch a new product, or enhance brand credibility? Clear goals will guide your collaboration strategy. Choose the right partners Select brands and influencers whose values, target audience, and image align…
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Oct- 2023 -25 OctoberAdvice
A retailer’s guide to influencer collaborations
Define your goals and objectives Start by clearly defining your objectives for the influencer collaboration. Do you want to increase brand awareness, boost sales, promote a new product, or drive traffic to your website? Having specific goals will help you choose the right influencers and measure the success of your…
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11 OctoberFeatures
Is Tik-Tok Shop a boon or a bane for retailers?
TikTok Shop’s partnership with CommerceHub leverages the app’s ability to cultivate emerging fashion and shopping trends to promote and sell products to TikTok’s user base. CommerceHub‘s ChannelAdvisor marketplace integration solutions provide TikTok with a streamlined connection for brands to connect to TikTok Shop with advanced onboarding tools and APIs. Additionally,…
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