In The Style
This coverage examines In The Style’s trajectory within the UK fast-fashion sector, focusing on its financial challenges, administration proceedings, and subsequent acquisition by Alps Sourcing in March 2025. Reporting highlights the brand’s influencer-led marketing approach, shifts in ownership, workforce impacts, and strategic efforts toward business recovery. These insights are tailored for retail executives, brand managers, and professionals monitoring digital fashion retail, brand revitalisation, and operational restructuring.
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Jan- 2024 -2 JanuaryPeople Moves
In The Style founder steps down as CEO
Adam Frisby, the founder of In The Style, has announced that he is stepping down from his role as CEO, 10 years after founding the company. In a post on LinkedIn, Frisby said: “After 10 amazing years of In The Style… it’s time for me to say goodbye! (For now).…
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Dec- 2023 -11 DecemberClothing & Shoes
Matalan adds 10 new third-party brands
Matalan has announced the addition of 10 new third-party brands launching exclusively online. The new brands are Quiz, Pink Vanilla, Blue Vanilla, Roman, Yumi, Mela London, Where’s that From, Izabel, Brand Threads and Toe Zone. These new brands will sit alongside existing brands such as Little Mistress, JDY, In The…
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Mar- 2023 -27 MarchClothing & Shoes
In The Style shareholders’ narrowly approve £1.2m deal
In The Style’s shareholders have narrowly approved a sale to a private equity firm in a bid to avoid administration. Just under 60% of In The Style shareholders’ agreed to the £1.2m deal to save the fashion brand, at a general meeting on 24 March 2023. Over 41% of shareholders…
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20 MarchAnalysis
Private equity is changing supermarkets
After being dethroned as one of the Big Four supermarkets by Aldi in late 2022, Morrison’s most recent blow came in the shape of £1.5bn worth of losses one year after being acquired by Clayton, Dubilier and Rice (CD&R) in October 2021 for £7bn with a debt-led takeover. Morrisons, which…
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7 MarchOnline & Digital
In The Style offloads business for £1.2m to avoid administration
Online fashion retailer In The Style has agreed to sell the business for just £1.2m as a way to avoid administration. In The Style Fashion Limited, which was valued at £105m in 2021, will be acquired by private equity investor Baaj Capital. Founder and CEO Adam Frisby will take a…
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Feb- 2023 -3 FebruaryComment
After a tough golden quarter, can Asos reclaim its crown?
The most recent golden quarter came as something of a pleasant surprise to the market. Across the retail sector, companies rejoiced as sales bounced back in the first Christmas period that was not disrupted by virus variants. Of course, the period was not without its tribulations. Businesses were still hit…
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Jan- 2023 -26 JanuaryDIY
The Cotswold Company appoints three to leadership team
Furniture and homewares brand, The Cotswold Company has announced the appointment of Jim Sharp as chairman, Matt Pollington as chief marketing officer, and Mike Ellis as director of merchandising. Sharp has built his career at Schroeder’s and Jimmy Choo, having chaired several high-growth digital brand-led retailers such as Seraphine, Feelunique,…
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23 JanuaryClothing & Shoes
In The Style warns of FY losses as revenues fall 22%
Online womenswear fashion brand, In The Style, has revealed that its total revenue for the quarter ending 31 December 2022 declined by 22% on the prior year, while its direct-to-consumer revenue dropped by a further 13%. As a result, the company expects to report an adjusted EBITDA loss of between…
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Dec- 2022 -8 DecemberClothing & Shoes
In The Style CEO steps down as strategic review launched
In The Style CEO Sam Perkins has announced that he is stepping down from his position at the company. The company’s founder Adam Frisby will replace Perkins as CEO on an interim basis. He led the group as CEO for nine years until January 2022. The fashion retailer also announced…
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Jul- 2022 -19 JulyHigh Street
In The Style profits soar 22%
In The Style Group has revealed its gross profit grew 22% to £25.2m for the year ended 31 March 2022, compared to £20.6m in 2021. Meanwhile group revenues increased by 28% to £57.3m, and direct-to-consumer revenue grew by 23% to £44.7m. The company said its revenue growth was driven by…
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