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Category Management

This coverage explores category management practices and strategies within the UK retail sector, tailored for retailers, brand managers, business executives, and professionals overseeing buying, merchandising, and in-store execution. It examines how retailers organise product categories to drive sales and profitability, covering assortment planning, supplier collaboration, shopper insights, and the operational impact of category reviews โ€” providing actionable context for strategic decision-making.

  • Oct- 2025 -
    9 October
    SupermarketsAsda appoints JD exec as new loyalty boss

    Asda appoints JD exec as new loyalty boss

    Asda has announced the appointment of JD Sports executive Chris Chalmers as vice president โ€“ customer data and loyalty effective from January 2026. โ€‹ Chalmers will lead the strategic development and execution of the Asda Rewards customer loyalty programme, as well as digital and performance marketing for Asda.com and George.com.…

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  • Sep- 2025 -
    26 September
    SupermarketsAsda appoints new vice president of own brand

    Asda appoints new vice president of own brand

    Asda has announced the appointment of Charlotte Rhodes as vice president, own brand, effective from early December. Rhodes brings over 20 years of retail experience to Asda, including a decade at Coles in Australia, where she held senior roles in category management and brand transformation. Prior to her time in…

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  • May- 2025 -
    29 May
    Clothing & ShoesDr. Martens appoints Adidas VP as chief brand officer

    Dr. Martens appoints Adidas VP as chief brand officer

    Footwear brand Dr. Martens has appointed Carla Murphy as the companyโ€™s new chief brand officer (CBO) to lead the companyโ€™s global brand organisation. Murphy will assume her new role at Dr. Martens on 1 July 2025 and will be based in London. In her new role, she will be responsible…

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  • Sep- 2023 -
    1 September
    NewsAsda appoints new chief customer officer

    Asda appoints new chief customer officer

    Asda has announced that David Hills has joined the supermarket today (1 September) as its new chief customer officer. Hills joins from Aldi, where he was previously group director marketing and communications. He joined the discounter in 2007 and held a number of senior commercial roles before taking up his…

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  • Jan- 2023 -
    27 January
    FeaturesPeter Denby on accessible decision intel for retailers

    Peter Denby on accessible decision intel for retailers

    Can you tell us about how HyperFinity started and what it is trying to achieve within retail? We started out as four retail practitioners who over time became increasingly frustrated with the usability and limitations of analytics providers in the market. We saw several problems, which were inherently linked; retailers…

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  • Nov- 2022 -
    23 November
    AdviceBlack Friday: How can algorithmic retailing ensure a successful event?

    Black Friday: How can algorithmic retailing ensure a successful event?

    Worldwide activity surrounding Black Friday has never been stronger. In the US, over 53% of consumers plan to make a purchase on Black Friday ; in the UK consumers are expected to spend ยฃ8.71 billion over the course of the 2022 Black Friday weekend. Itโ€™s an event which represents a…

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  • Sep- 2022 -
    13 September
    Sponsored ArticlesThe Golden Quarter: Planning for profit with intelligent merchandising

    The Golden Quarter: Planning for profit with intelligent merchandising

    16 September marks the 100-day countdown to Christmas, also known as the Golden Quarter; the busiest period in the retail calendar. The Golden Quarter can be a difficult time for retail businesses, but this year, of all years, will be a real challenge. The cost-of-living crisis continued disruption to supply…

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  • Jun- 2022 -
    23 June
    People MovesAmazon announces new global retail CEO

    Amazon announces new global retail CEO

    Amazon has announced the appointment of Doug Herrington as the new CEO of the companyโ€™s Worldwide Amazon Stores business. Herrington brings โ€œsubstantialโ€ retail, grocery, demand generation, product development, and Amazon experience to the role. He has been at Amazon for 17 years, having joined the company in 2005 to build…

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  • Jan- 2022 -
    20 January
    NewsTed Baker names new chief customer, marketing and digital boss

    Ted Baker names new chief customer, marketing and digital boss

    Ted Baker, the global lifestyle brand, has announced the appointment of Jason Beckley as chief customer, marketing and digital officer. Beckley joins the retailer from Esprit where he was responsible for the brand, marketing and customer teams and leading on consumer engagement across all channels, in his role as interim…

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  • Jul- 2021 -
    6 July
    People MovesAsda names KFC executive as COO

    Asda names KFC executive as COO

    Asda has confirmed that KFCโ€™s chief marketing officer, Meghan Farren will join the group as chief customer officer (COO) in October.ย  Farren replaces Anna-Maree Shaw, who returned to her native Australia in January 2021.ย  Since her departure, Preyash Thakrar, Asdaโ€™s chief strategy officer has provided leadership support to the customer…

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