Debenhams Group

Boohoo finalises Debenhams rebrand despite Frasers push-back

Boohoo Group has confirmed its rebrand to Debenhams Group at its General Meeting following the initial announcement of the name…

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Can Boohoo’s rebrand solve its fast fashion woes?

In the run-up to Boohoo announcing its name change to Debenhams Group, the fashion business had battled an onslaught of…

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Boohoo rebrands to Debenhams Group

Boohoo has announced that it is rebranding as Debenhams Group, having rescued the high street department store out of administration…

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