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The Very Group has launched its spring/summer 2026 sport campaign, titled Very Ready To, designed to highlight sport within daily routines, focusing on accessibility and style-led apparel.
The campaign features products from several global brands, including Nike, Adidas, ASICS, New Balance, Salomon, Sweaty Betty, and Under Armour.
The range covers multiple disciplines, including football, training, and running, and includes a multi-gender collection.
The launch coincides with a series of major sporting events scheduled for the summer of 2026, including the FIFA World Cup, Wimbledon, and the Commonwealth Games. The group said the aesthetic for the season pairs soft tonal pastels with neon accents.
Katie Kinchin-Smith, head of brand at The Very Group, said: “With a huge summer of sports ahead of us, now felt like the perfect moment to create a campaign that not only feels uplifting and inclusive, but one that reflects how sport truly shows up in life.
“By celebrating small, everyday moments of movement, the campaign breaks down the idea that sport is only for the already active. Instead, it positions it as something open to everyone. Whether blending into the rhythm of a morning crowd or standing out in a sunset session, the collection empowers customers to move on their own terms.”
