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Marks and Spencer (M&S) has launched its first physical fashion presence in the United States, partnering with Nordstrom to stock womenswear across 30 department stores and online.
The move follows the company’s 2022 entry into the US food market via Target and a 2025 wholesale fashion launch with David Jones in Australia.
The Nordstrom collection features approximately 60 pieces from the Per Una and M&S Collection ranges.
According to M&S Customer Insight, 2026, 13% of US consumers currently identify M&S as a fashion brand, with the “highest awareness” levels recorded among women aged 25 to 34.
The partnership is designed as a scalable operating model to build international brand awareness by utilising Nordstrom’s established retail infrastructure and customer reach.
Debuting with a curated collection of lingerie, following ongoing success, the range will expand further into womenswear and menswear this month.
Mark Lemming, managing director of international at M&S, said: “Our purpose is to bring M&S to customers around the world. With brand momentum as a UK retailer and leading in style, quality and value perceptions in our womenswear range, it is the time to build our brand awareness in the US fashion market and establish ourselves as a global brand. We are partnering with Nordstrom, a partner who will support us as we accelerate our growth.”
Emily Crandall, executive vice president of apparel at Nordstrom, added: “We are looking for ways to inspire our customers by bringing them brands from around the world. Marks and Spencer is known for delivering quality and style at a value, and we are helping introduce their items to US customers. This partnership creates an opportunity for our customers to discover the brand when they shop at Nordstrom.”
