Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Etsy has agreed to sell Depop, a second-hand app popular with Gen Z and Millennial customers, to Ebay in a $1.2bn (£890m) deal.
Ebay said the acquisition will strengthen its C2C strategy by “deepening its reach with younger, fashion-forward consumers and expanding its presence in one of the most dynamic areas of resale”.
It added that Depop will benefit from Ebay’s scale and suite of capabilities, including its financial services, shipping solutions, and features such as the Authenticity Guarantee. It said it will also expand the visibility of Depop’s inventory, including through cross-listing opportunities.
The move comes as Depop welcomed strong momentum in 2025, with annual gross merchandise sales (GMS) of around $1bn (£740m) and a year-on-year growth of nearly 60% in the US.
As of December 31, 2025 the marketplace had seven million active buyers, nearly 90% of which are under the age of 34, and more than three million active sellers.
The deal is set to close in the second quarter of 2026, subject to regulatory approvals. Following its completion, Depop is expected to retain its name, brand, platform, and complementary culture.
Jamie Ianonne, CEO of Ebay, said: “Depop has built a trusted, social-forward marketplace with strong momentum in the pre-loved fashion category, and we are confident that as part of Ebay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities.
“This acquisition presents an opportunity to advance one of our newest and fastest-growing focus categories with a marketplace that complements our existing presence, and enables us to reach a younger demographic across the expanding recommerce landscape.”
He added: “We’re excited to welcome the Depop team to Ebay, and look forward to building on what makes them unique – their brand, culture and community – to deliver compelling benefits to buyers and sellers.”
Kruti Patel Goyal, CEO of Etsy, said: “We are excited that this transaction allows us to focus exclusively on the compelling opportunity we see in front of us: to grow the Etsy marketplace in ways that matter most to our buyers and sellers. We believe this transaction is a great outcome for Etsy’s shareholders, and a positive next step for all involved.
“We are proud of what the Depop team has built – a truly differentiated brand and product, grounded in clear purpose and strong community – becoming one of the fastest-growing fashion resale marketplaces in the U.S. I am confident that Depop is well-positioned for its next phase of growth as part of Ebay.”
Peter Semple, CEO of Depop, added: “We’re thrilled to begin this next chapter with Ebay, whose experience in the C2C fashion space and shared belief in people, opportunity, and a more sustainable future positions us to meaningfully accelerate our marketplace in the U.S. and beyond.
“This transaction is a testament to the significant growth we have delivered as we have evolved our product experience and strengthened our brand’s place in the world. We’re very grateful to Kruti and the Etsy team for their partnership in advancing Depop’s business and mission to make fashion circular.”
