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Topshop has launched a dedicated European website, expanding its direct-to-consumer operations across 23 EU countries.
The new platform, eu.topshop.com, went live yesterday (15 January) and covers markets including France, Germany, Italy and Spain. The retailer said the site is intended to serve European customers directly alongside its existing presence on ASOS.
Built on Shopify, the standalone website operates separately from ASOS and offers access to Topshop’s full product range. This includes denim, tailoring, dresses, evening wear, footwear and accessories.
The launch marks the latest step in Topshop’s digital strategy since the brand moved to an online-only model following its acquisition by ASOS in 2021. Until now, European customers accessed the brand primarily through ASOS’s multi-brand platform.
The company said the site will host seasonal collections, curated product selections and brand campaigns, with additional features planned to be introduced over time.
Michelle Wilson, managing director of Topshop and Topman, said: “Topshop is already available worldwide on ASOS.com, but this new site gives our community access to our full brand experience.
“Customers can get access to the latest collection, shop bestsellers, browse our curated edits or sign up to our newsletter to stay up to date with fashion moments and product launches. We will be adding new features to the site every month to make the experience even more engaging and convenient.”
Topshop continues to operate without physical stores, with its growth focused on digital channels and international online expansion.
