Sportsshoes.com invests £1.5m in semi-automated warehouse
The new warehouse system comprises automated conveyors and packaging machines which enable faster order processing and distribution to customers throughout the UK, Europe and Scandinavia
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Online running shoes, running clothing and outdoor gear retailer Sportsshoes.com has invested £1.5m in a state-of-the-art semi-automated warehouse system as part of its ongoing growth plans.
This news follows Sportsshoes.com announcing it achieved a record turnover of £93.3m for the year ended 28 February 2025 by improving its annual sales by 4%.
During the same period, the business achieved a 13.3% year-on-year increase in EBITDA to £6m and acquired 672,465 new customers.
The new warehouse system comprises automated conveyors and packaging machines which enable faster order processing and distribution to customers throughout the UK, Europe and Scandinavia.
Sportsshoes.com said its investment has improved product picking capacity by 150% and can pack between 480 and 600 products per hour, representing a six-fold increase in performance.
Established in 1982, the Bradford-based retailer offers customers more than 17,000 products from 150 global running and outdoor brands. From a running perspective these include Asics, Nike, Adidas, Hoka, New Balance and Brooks whilst in terms of outdoor they include Salomon, Montane, Rab and Patagonia.
This latest investment means that over the past three years, the retailer has invested more than £4.5m in its people, processes, technologies and facilities to underpin the delivery of its growth strategy.
Sportsshoes.com general manager, Louise Cartner, said: “This latest investment has made a significant positive difference to our warehouse operations. We strive to provide our customers with a market-leading shopping experience, from finding a product to receiving their order, and the new system gives us the capability and capacity to continually improve.
“Our new system provides us with the infrastructure to further enhance the speed and efficiency of our order processing and distribution operations. These efficiency gains put us in a stronger position to unlock future scalability for the business by enabling us to explore ways to optimise the way we use our current facilities.”
