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Quiz Clothing has reported that its like-for-like store sales rose by an average of 14% in July and August following a restructuring earlier this year, with online sales increasing by 5% over the same period.
The fashion retailer, which is based in Scotland, introduced a streamlining strategy in February that included investment in design, buying and merchandising, alongside changes to its supply base.
As part of the restructure, Quiz hired new staff, launched fresh product categories and partnered with suppliers in closer territories.
According to the retailer, its renewed focus on casualwear and transitional ranges had been well received by customers.
Quiz highlighted strong sales in coordinated separates, contemporary tailoring and day-to-evening dresses during the summer. It has also introduced new sizing options, updated fits and expanded fabric choices.
Sheraz Ramzan, chief executive of Quiz, said: “We are encouraged to see the results of our restructure at Quiz Clothing reflected by this uplift in sales. While the Quiz DNA remains rooted in occasionwear and helping our customers look and feel great through quality-first designs, we have seen an exceptional reaction to our renewed focus on casualwear, coordinated separates and transitional ranges.”
Quiz has also made changes to improve customer experience, including the launch of same-day click and collect in UK stores earlier this year. It has also begun fulfilling online orders directly from stores.
