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Puma has appointed Andreas Hubert as its new chief operating officer (COO), effective 1 September 2025.
Hubert, will join Puma’s management board, which will expand to five members.As COO, Hubert will oversee global sourcing operations, including sustainability and product development, as well as IT and logistics.
The new board role consolidates responsibilities previously spread across other positions: sourcing was handled by the chief product officer, IT by the chief financial officer, and logistics was part of the chief executive’s remit.
Hubert most recently served as chief information officer at Adidas, a role he held until June 2025. He joined the company in 2005 and held several leadership roles, including 12 years in Hong Kong, where he worked in sourcing and was senior vice president of global sourcing.
Puma chief executive Arthur Hoeld said: “I am delighted to welcome Andreas to Puma as our new chief operating officer. With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence.
“His deep industry experience and expertise will be instrumental in optimizing Puma’s global operations, driving digital transformation, and strengthening the resilience of our supply chain as we enter our next phase of growth.”
Hubert added: “I’m honoured to join Puma as chief operating officer at such a pivotal time for the company.Puma is an iconic brand with tremendous potential, and I look forward to working closely with the leadership team to strengthen our operational backbone, accelerate digital innovation, and enhance supply chain agility.
“Together, we will build a more resilient, customer-centric, and future-ready organisation.”
From 1 September 2025, Puma’s management board will comprise Arthur Hoeld (chief executive), Markus Neubrand (chief financial officer), Maria Valdes (chief product officer), Matthias Bäumer (chief commercial officer), and Andreas Hubert (chief operating officer).
