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Mango H1 turnover jumps 12% to €1.7bn amid global expansion

Mango H1 turnover jumps 12% to €1.7bn amid global expansion

On this episode of Talking Shop we are joined by Phil James, founder and Creative Director of the contemporary heritage clothing brand &SONS. Phil began his career behind the lens as a commercial advertising photographer, working with global brands to hone a distinct visual language. But in 2016, he decided to step out from behind the camera to build a brand of his own.

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Mango has reported a 12% rise in turnover to €1.7bn (£1.4bn) in the first half of 2025, as the Spanish fashion company expanded its international footprint and online presence. 

During the period, the company opened 78 new shops and refurbished an additional 30, taking its global store count to 2,925 across more than 120 markets. 

Key openings included a 1,000 sq m flagship in Munich; a store on Avenida Diagonal in Barcelona; and locations in Dublin, Miami and Seattle. It also renovated a flagship on Boulevard des Capucines in Paris. 

Mango invested around €110m (£95.2m) in strategic projects during the first half, with 70% going to store openings and refurbishments. 

The retailer revealed that its international business accounted for 78% of total revenues, with Spain, France, Turkey, Germany and the United States being its largest markets. 

Mango added that its results reflected strong demand for its collections and “differential value proposition”, as well as growth across both its physical and online channels. Online sales rose to represent 31% of turnover.

The company introduced a conversational artificial intelligence tool, Mango Stylist, aimed at offering personalised product recommendations and styling tips online.

Toni Ruiz, chairman and chief executive of Mango, said: “In an uncertain sectorial, macroeconomic and geopolitical environment, the positive results of the first half of the year confirm the robustness of our model and strengthen our strategy. 

“We continue to grow with a long-term vision, executing a differential value proposition that is well received by our customers around the world, and with continuous improvement of our sales channels.”

In corporate changes, Ruiz was appointed chairman of the board in January, with Jonathan Andic becoming vice chairman. Two new independent directors joined the board: Manel Adell, a former executive in the sector, and Helena Helmersson, former chief executive of H&M Group. Mango also promoted Marlies Hersbach to online and ecommerce chief officer, replacing Elena Carasso.

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