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Søstrene Grene has announced that it is planning to double its UK footprint by 2027, targeting 100 stores nationwide.
The Danish lifestyle and homewares brand has already confirmed the upcoming opening of three new store for summer 2025 in Harrogate, Canary Wharf and Stirling.
The move comes as part of a broader growth strategy across the continent, with Søstrene Grene planning 60 new store openings in 2025 alone. The brand currently operates over 330 stores in 17 European markets.
Group CEO and co-owner Mikkel Grene said: “Customers in the UK have responded incredibly positively to the Søstrene Grene concept. We continue to see strong footfall, high levels of engagement, and real appetite for new locations – even in areas where other retailers are pulling back. It gives us confidence not only to expand, but to do so in a way that supports and complements local high streets.”
The brand attributes its continued performance to a “differentiated” retail model that combines affordability with Scandinavian design-led appeal. Its stores are designed as “calm, maze-like spaces” that encourage slow browsing, with a product range that spans homewares, kitchen items, stationery, gifts, and seasonal collections.
To support this next phase of growth, the business is also making significant investments in infrastructure. A new 45,000-square-metre automated logistics centre is currently under construction in the Netherlands, forming part of a £36m logistics upgrade programme set for completion by 2028. At the same time, Søstrene Grene is expanding its e-commerce capabilities and rolling out SAP across its global operations to underpin scalable growth.
Alongside UK growth, Søstrene Grene is also assessing new markets across Europe, with more territories under consideration for entry in 2026. Its e-commerce presence is also expected to grow from 15 to 17 markets by 2026, with the brand also exploring webshop-only models for select countries.
Grene added: “We’re making long-term investments because we believe in the continued relevance of physical retail – especially when it delivers a meaningful customer experience and emotional connection. We see an opportunity to bring something different to the UK high street, at a time when fresh thinking is needed.”
