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Disney to launch Westfield White City pop-up in June

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On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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Disney Store is set to launch a new pop-up at Westfield White City, opening June 2025.

The limited-time store will offer UK shoppers a further physical opportunity to purchase products from Disney’s parks, stories and characters.

Guests visiting the store can expect the signature touches such as daily opening ceremonies, immersive in-store designs featuring Tinker Bell, and sculpted icons of favourite Disney characters throughout the space.

Additionally, Disney Store at Westfield will have new and exclusive DisneyStore ranges for the newly released Disney Lilo and Stitch film and feature the full summer shop collection from opening, with everything from towels, swimwear and apparel.

The launch builds on The Walt Disney company’s long-standing partnership with Westfield Rise, the in-house retail media agency of Unibail-Rodamco-Westfield, which was recently renewed for another three years.

Enda Kelly, VP of Disney Store, said: “We look forward to welcoming fans of all ages to step into a world of wonder, play, and magical moments this June. Westfield welcomes over 27 million visitors each year at White City and we hope to bring everyone from first-time visitors to our dedicated fans a chance to experience Disney’s magic.”

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