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Fast fashion retailer Shein has increased its prices by up to 377% on certain products in the US in response to the upcoming impact of Trump’s tariff war.
Bloomberg data found that price increases for US consumers came into effect on Friday (25, April 2025) with markups varying significantly from category to category. The largest increase saw the price of a pack of 10 dish cloths increase 377% from $1.28 (£0.96) to $6.10 (£4.57).
According to its data it said the average price in its womenswear category increased 8%, kitchen products and toys 30% and the top 50 products from its beauty and health category up 51%.
Overall, Bloomberg found that prices rose by about 10% for Shein in the US from April 24 to 26 based on a sample shopping cart.
Comparatively, a similar basket in the UK was mostly unchanged.
The news comes as e-commerce shopping platforms like Shein and Temu face cost increases as Trump imposed 145pc tariffs on all goods from China. This has also been exacerbated by Trump’s decision to end the ‘de minimis’ rule of an $800 (£600) allowance for small parcel imports.
Earlier this year Shein reportedly asked some of its Chinese suppliers to set up production capacity in Vietnam in a bid to bypass tariffs placed on China by the US.
The company was said to have offered suppliers incentives including higher procurement prices of as much as 30% to make the move. Alongside this, Shein hoped to take advantage of Vietnam’s lower labour costs and manufacturing infrastructure.
