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Asos has appointed two new managing directors as part of a series of organisational changes to further align its structure with its strategy and customer-focused approach to driving growth.
North America SVP Sean Trend has been appointed to the role of managing director UK and US, while Jag Weatherley, who was previously SVP operations, has been appointed to managing director for Europe and rest of the world.
Michelle Wilson, previously chief of staff and strategy, is now managing director of Topshop and Topman. She will also manage ASOS’ global wholesale business, which includes partnerships with Nordstrom in the US, Reliance Retail in India, and Bestseller in Europe.
Ras Vaghjiani, previously EVP people experience, will now lead as EVP people, communications and strategy. He will be supported by Rishi Sharma, who was previously interim general counsel and company secretary, who has been appointed SVP corporate affairs and strategy.
In addition, ASOS further bolstered its technology function with the appointment of Przemek Czarnecki, who joined as EVP technology in February 2025. Przemek brings 30 years of experience in digital engineering and engineering management, with a focus on digital technology and e-commerce. He has worked across Europe and the US, most recently as VP, software engineering at Zalando.
Asos has said that these changes ensure the company has the right support to achieve its ambitions by investing in the areas that have the greatest impact for its customers and business.
José Antonio Ramos Calamonte, chief executive officer, said: “These changes represent an exciting new chapter for ASOS. By reorganising and focusing on our strengths, we’re better equipped to seize opportunities and accelerate our growth. The talent and dedication of our teams are our greatest assets, and these organisational updates are designed to harness those qualities more effectively than ever so we can deliver the best product and most exciting experiences for our customers.
“We will continue to innovate, collaborate, and lead with our passion and commitment as we relentlessly pursue our goal of becoming the world’s number one destination for fashion-loving twenty-somethings.”
