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ProCook to open new store in Centre:mk

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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ProCook has announced that it will open a new store in Milton KeynesCentre:mk on 21 February. 

Set to open in Silbury Arcade, the new 2,760 sq ft store will offer an extensive range of cookware, tableware and kitchen accessories. 

The launch will allow customers to browse the brand’s selection of kitchen essentials, electricals and gadgets. 

Customers will also be able to interact with the in-store team who will be able to provide guidance across the range, test products before purchasing and even customise kitchenware and tableware. 

Andy Kerr, ProCook retail director, said: “We are delighted to announce the opening of our new ProCook in Centre:mk, a fantastic retail destination with a strong regional pull. 

“This new location allows us to bring our high-quality cookware and kitchenware essentials to even more customers, offering an engaging in-store experience where shoppers can explore our products firsthand. We look forward to welcoming the community from across the region, and sharing our passion for cooking with them.”

Kevin Duffy, Centre:mk centre director, added: “With one of the strongest anchor brand line-ups in the UK, Centre:mk continues to outperform benchmarks for footfall and sales. As the latest brand to open at the centre, ProCook benefits from the exceptional trading opportunities here at Centre:mk and we are pleased to welcome them to Silbury Arcade.” 

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