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Live entertainment, leisure, and retail destination the O2 has recorded its best-ever year for sales and footfall, welcoming over 10 million visitors – an uplift of 12% compared to 2023.
Sales across retail, leisure and F&B saw an overall increase of 6%, marking The O2’s best-ever year for trade.
Outlet shopping at The O2 finished the year 10% up on last year’s sales, with standout trading periods including Black Friday, with the three-day weekend (29 Nov – 1 Dec) sitting in the destination’s top five sale days of the year, and the full week (25 Nov – 1 Dec) reporting a 16% like-for-like sales uplift compared to 2023.
The retail hotspot also welcomed over 31,000 sq ft of new brands in 2024, including All Good Things, Clarks, Bedeck, Castore, and Soletrader, alongside several renewals for existing tenants such as Le Creuset, Whittard, and Clarins.
The destination’s Entertainment District experienced a sales uplift of 3% compared to 2023 figures, having achieved full leasing completion in February 2024.‘Grab and go’ style dining remained a prominent F&B category, with figures up 14% versus 2023, and bolstered by new openings including Chopstix and Slim Chickens. The destination is also set to welcome KFC in the coming months.
Janine Constantin-Russell, managing director of the Entertainment District and Outlet Shopping of The O2, said: “We have consistently demonstrated just what a success story The O2 is, not only for tenants and operators, but visitors too. We are always bucking the national trend, whether it’s footfall, sales or general sentiment, and we go above and beyond at every level to ensure we are a destination of choice that suits the wants and needs of every single consumer. This year has also highlighted how important ‘social spending’ is for a destination to thrive, and as our results show, it has a significant impact across every element of our offer.
“2025 will bring even more opportunities to showcase how brilliant we are at surpassing those national benchmarks. We remain steadfast in delivering and investing in a one-of-a-kind destination that brings people together with an exciting and engaging offer, maintaining its relevance as consumer behaviours continue to shift.”
