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Moonpig has reported that revenues rose by 3.8% year-on-year to £158m for the six months to 31 October, thanks to double-digit growth at the greeting cards and gifts brand.
The company’s adjusted EBITDA also inched up to £41.8m during the period from £41.4m in H1 FY24. Margin rates came in above Moonpig’s medium-term target range.
Meanwhile, adjusted profits-before-tax rose 9% to £27.3m, which the retailer said reflects growth in trading and lower interest costs.
At the start of this December, Moonpig began using AI to personalise the customer experience. The group now has an AI handwriting tool, which allows customers to add their own handwriting for use as font; live inference technology, which analyses customer message sentiments to enhance Moonpig’s gift recommendations; and AI generated product descriptions to improve search functionality.
Moonpig Group’s expectations for the full year revenue remains unchanged, as growth has been underpinned by consistent strong sales and orders, and supported by steady progression at Greetz.
Nickyl Raithatha, CEO of Moonpig, said: “Moonpig’s performance has been underpinned by robust growth in order volumes, powered by our multi-year investments in technology and innovation and the structural market shift to online. Raising our medium-term profit margin target demonstrates our confidence in the outlook for the business.
“Ahead of Christmas, we are excited to have launched ‘Your Personalised Handwriting,’ an AI-driven feature that allows customers to add their own handwriting to our cards. This launch is a key step in our roadmap of innovative features, leveraging emerging AI technologies to enhance the card-giving experience.”
