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Deliveroo has announced a new partnership with resale fashion marketplace Hurr to bring rental designer dresses to customers.
The new collaboration will allow Deliveroo customers to rent pre-loved high-end fashion pieces from Hurr’s selection directly through the Deliveroo app.
Customers within central London will be able to browse through a selection of more than 50 luxury and premium dresses.
Currently, Hurr customers receive their rentals through its 24-hour overnight delivery service. Through the partnership, customers will now be able to receive the rental dresses in as little as 20 minutes.
Consumer demand for high-end fashion rentals continues to grow, and the global fashion rental market is now valued at over £4.8m, more than doubling in size since 2016. Taking advantage of this growing market, the partnership with Hurr will eliminate the need to purchase a new outfit, letting customers adopt more sustainable fashion choices.
Eric French, chief operating officer at Deliveroo, said: “At Deliveroo we’re always looking to break new ground and our exciting partnership with Hurr is no different. It is an industry first for the rental fashion market, and will make high end fashion even more accessible and bring a new level of luxury and convenience to our customers.
“This marks our first step into the fashion space, and we’re excited to welcome more partners to Deliveroo Shopping as we continue expanding the variety for our customers.”
Victoria Prew, founder of Hurr, added: “We’re thrilled to be launching on-demand fashion rental in partnership with Deliveroo this festive season. You can select and rent your dresses from Hurr to your door faster than ever before, in as little as 20 minutes.
“Customer experience is at the heart of Hurr and this unique partnership will deliver your last minute or planned party wear looks to your door faster than fast fashion itself.”
